The Internationalization Of Portuguese Smes And Export
Find out how the internationalization of SMEs more than using incentive programs must have an export marketing strategy that is an asset Fernando Lopes Apr 11, 2012 A good part of Portuguese exporting companies still sell in foreign markets more as a result of a growth process based on the response to specific queries and requests from foreign companies, than as a result of a strategic option of internationalization . Many exporters do not carry out any external promotion and most use third-party distribution channels. export more In response to pressures from international competition with an impact on the domestic market and the limitations of the domestic market itself.
Exporting SMEs are forced to quickly become aware of the synergistic benefits arising from the need for integrated procedures and planning and a global strategy for the
Bolivia Phone Number expansion of their business . International marketing enters the agenda. Digital Marketing Guide Should You Use Incentive Systems for the INTERNATIONALIZATION OF SMEs? Incentive systems such as Portugal 2020 have aid for the export and internationalization of SMEs, where the struggle is usually access to new foreign markets. With these incentive systems you can: Achieve growth and/or geographic diversification goals for the companies' business base, often extending the normal life cycle of products and smoothing out seasonal fluctuations in production.
Obtaining increased commercial margins allowing the expansion of research innovation and product development bases. Take advantage of competitive advantages held and/or explore existing business opportunities in strategically chosen market niches that also sustain competitiveness, in the long term, at an internal level. Advancement in the product value chain and search for economies of scale, through the aggregation of greater value to the products/services provided. Monitor the internationalization of customers. Protect their natural markets, facing increased international competition and create critical business mass that allows for the desired increases in productivity and competitiveness. To export, you have to start managing your brand and what is said about it every day.