How to Create Your Own Powerful Email Marketing Funnel
Whether you’re experienced with email marketing or just starting out, one of the tougher tasks is building an email marketing funnel. After all, most of us are used to writing creative emails and then hoping they work out. However, this isn’t an efficient way to do email marketing. Learning how to maximize your marketing efforts is key to growing any business. Think about it this way: if you’re like 58% of consumers, the first thing you check in the morning is your email. In fact, many of us tap that icon on our smartphones before our feet even touch the floor. Having your marketing messages reach customers early in the morning is a great way to get that sale.
If nothing else, you get an awesome chance to beat your competition. Of course, even emails which arrive later in the day can be highly effective. One survey of marketers found that 73% of them attributed email marketing to better customer conversions. Considering that experts expect more than 319 billion emails a day worldwide this year, it isn’t surprising
Azerbaijan Phone Number that email marketing works. At the same time, this figure should alert us that competition is fierce. Building an effective email marketing funnel is critical to future success. Further Reading: 15 Amazing Benefits of Email Marketing No One Ever Taught You What is an email marketing funnel? An email marketing funnel is similar to any other sales-related funnel.
In a nutshell, it is a series of emails that you send to subscribers. Your goal is to turn a subscriber into a customer, if they aren’t already. Then, you want to turn this person into a repeat customer and, eventually, a brand advocate. Brand advocates help to bring in more customers or sales leads, meaning that they are highly valuable to most brands. Of course, as a series of emails these funnels are aimed at nurturing your brand’s relationship with leads and customers. And since you need to send many of these emails out each day, the use of automation is critical. If you don’t use automation, then you’ll miss out on many of the benefits your email marketing funnel has to offer.